With our optimal coverage and extensive portfolio, we are able to partner with customers and provide quality services and detailed product lists.
Star performance products for 2015 include special-order paper bags and sheets.
With thousands of unique SKUs produced and sold to-date, we were able to serve a large number of customers, growing our revenue by 47% in paper bags and 19% in paper sheets.
This growth and revenue are a clear indication that Napco has what it takes to dominate the AFH market. With proper focus, quality products, and our top-tier service culture, our potential is unlimited.
Napco’s task in the upcoming time frame will be to expand our products, retain current customers, and adopt a proactive approach to win over potential clients.
Napco’s UAE Sales Team has been busy building trade partnerships both internally with the Marketing Department and externally with modern trade customers and promotional marketing agencies to deliver a solid program built around engaging our consumers.
In coordination with our Marketing Team, and working with Integral Shopper, the UAE team launched a Sanita Bambi® campaign in LULU and GEANT malls through this past July and August. The campaign launched with complete shelf branding and 5 AED coupons on pack as a value proposition.
More than 2,000 coupons were redeemed.
Activities in the feminine care platform were also a resounding success with a Freshdays® radio campaign that was launched in March in addition to a September activity held at Carrefour mall.
The potential for our products in the UAE market is enormous and the success of the aforementioned campaigns paves the way for more activities, increased growth, and intelligent expansion prospects.