GETTING CREATIVE WITH PARENTING

Sanita Bambi guides parents in developing respectful relationships with their children

The most trusted diaper brand in Saudi Arabia and the Gulf, Sanita Bambi has recently launched a social media campaign offering parents expert advice and practical methods to teach their children essential skills such as discipline and self-control from an early age. The Positive Discipline campaign, which ran from 20 December, 2018 to 1 February, 2019 included encouragement techniques, positive reinforcement and problem-solving tools, as well as tips on setting limits to tantrums and negative behaviour, recognising a child’s needs and using empathy and preventive measures to form strong parent-child relationships.

As part of Sanita’s ongoing commitment to promote positive development in children, engaging and informative social media posts shared creative methods to help children feel loved, build long-term self-esteem and develop a strong sense of right and wrong. Whether a parent is rushing to work or spending time with the family at home, an ordinary moment with their child can quickly turn into a challenging struggle of power.

Sanita Bambi shared the Positive Discipline method with families, which suggests a measured, loving and tolerant approach to parenting is much more effective than shouting or punishment. This approach of ‘positive parenting’ and encouragement helps children to learn key life skills and have the security and confidence to develop.