SANITA BAMBI CREATES AN ONLINE BUZZ
Diaper brand Sanita Bambi launches a nationwide digital campaign to communicate its fresh new start
Sanita Bambi, the diaper brand that is synonymous with quality in the KSA and GCC region, launched an extensive digital marketing campaign to share its product’s new advanced features and updated packaging design.
Utilising current global advertising strategies, Sanita Bambi partnered with premium Arabic-language video on demand service, Shahid, to communicate its diapers’ improved components and share the brand’s latest TV commercial, recently posted on YouTube.
In conjunction with its promotion on the popular online streaming platform, Sanita Bambi also launched a social media campaign under the motto ‘Bambi… A new start for your baby’s comfort’. Running from 23 October to 15 December, 2018, the campaign highlights the six-channel technology, the thinner, less bulky and yet more absorbent diaper, the Tom and Jerry print design and, last but not least, the simple but essential new umbilical cord cut-out feature for newborns.
With the aim of creating brand awareness and boosting online traffic, Sanita Bambi’s marketing strategists posted a series of stories, animated videos and engaging visuals on the brand’s social media channels. The informative content was targeted at Saudi mothers and clearly highlighted the multiple benefits of the new Bambi diaper such as comfort, softness, leak-free protection and lasting dryness. In order to reach the widest audience possible in Saudi Arabia, the campaign exploring Sanita Bambi’s new features ran in both English and Arabic.
