Bambi Is Everywhere in the KSA

SANITA BAMBI LAUNCHES A CREATIVE BRAND CAMPAIGN CONNECTING WITH CUSTOMERS ACROSS THE GULF REGION

Since brand visibility establishes trust with customers, creates positive associations, and builds invaluable brand equity, Sanita Bambi, the leading baby diaper brand in the KSA and the GCC region, ran an integrated brand awareness campaign covering points of sale and online platforms. The campaign focused on the new upgraded features of the Sanita Bambi diaper design, which is now thinner yet more absorbent. In-store LED screen displays have been set up in branches of Danube, Carrefour, Panda, Lulu, Al Othaim and the Mall of Dhahran, covering the main Saudi provinces, Jeddah, Riyadh and Dammam, and remote areas. The displays serve as eye-catching promotional tools highlighting the brand’s competitive advantage.

In conjunction with the point-of-sale adverts, a digital campaign was launched across various Video-On-Demand (VOD) online platforms such as Shahid.net and content publishing portals like Mawdoo3.com and 3a2ilati.com, in addition to social media.

To further boost brand awareness and reach as wide an audience as possible, a radio campaign also ran on major KSA and UAE stations MBC FM, Panorama FM, Hit FM, City FM and Al Arabiya from 4 November, 2019.