Mothers are heroes

MOTHERS ARE HEROES

Baby diapers brand Sanita Bambi highlights the endless sacrifices of motherhood through a social media campaign

Providing constant support from the cradle through to adulthood, mothers shape the very core of our lives. As teachers, nurses, protectors and providers, they change the world through the children they raise. Knowing that a mother is at the centre of her baby’s life and the glue that holds a family unit together, Sanita Bambi launched the ‘You are our Hero’ campaign, publishing a series of posts on its social media platforms paying tribute to the endless sacrifice, resilience and strength of mothers.

The first series of posts to be shared included emotional videos and visuals highlighting the vital roles a mother plays in her child’s development, and the different ways in which she can shape her baby’s world.

The second group of posts expressed appreciation for the sacrifices and hard work behind the role of a mother, from giving birth to waking through the night to feed.