TAKE A SELFIE FOR A ONE-MONTH SUPPLY
Sanita gave away a one-month supply of its products to Consumix visitors
As Ramadan approached, Sanita, the trusted Saudi-based consumer disposables brand, held an activation at Consumix event at Jeddah Exhibition Centre for Forums and Events in Jeddah’s Hera Street from 26 April to 4 May, 2019.
Sanita’s stand, which took the form of a traditional majlis, evoked the warmth of the holy month, offering hot cups of coffee and a variety of games to hundreds of guests during the nine-day-long event.
A few days before the month of giving, Sanita gave away more than 500 gift boxes full of the brand’s household, family and personal care products during Consumix, with the aim of helping consumers to prepare for Ramadan.
To be in the running to win the one-month supply of Sanita products, visitors to the Sanita stand were asked to take a selfie and upload it to social media with the hashtag سانيتا_هدية_رمضان# (#Sanita_Ramadan_Gift).
As part of the pre-Ramadan event, a social media campaign was launched across all of the brand’s digital platforms to encourage followers to visit the Sanita stand to enter the competition and explore the showcase of products available for winners.
