SANITA LAUNCHES ‘#YOUR_WINNING_CART’ CAMPAIGN, REWARDING KSA SHOPPERS WITH GIFT BOXES AND INSTANT DISCOUNTS
Sanita, a household name in the Middle East for quality products since 1972, recently launched a successful promotional campaign under the hashtag ‘Your_Winning_Cart’, rewarding customers for their continued loyalty. Throughout September, the competition ran across multiple branches of supermarkets Carrefour, Danube, Al Othaim and Lulu in Riyadh, Dammam, Jeddah, Al Ahsa, Khobar and Al Qassim.
Shoppers flocked to hypermarkets to take a photo of Sanita’s trolley and upload it to their Instagram accounts with the hashtag #Your_Winning_Cart. They then entered the competition to win Napco National gift boxes featuring a variety of household products, as well as discounts such as a five Saudi riyal coupon offered upon purchase at Lulu Hypermarket. Ten winners were selected in November and rewarded with their Napco National prizes.
