WHAT’S ROLLING?
Sanita brings two new multipurpose paper towels with added durability and strength to the market
Sanita, the go-to brand for household and personal care products in Saudi Arabia and the GCC region, has recently extended its Sanita Gipsy and Sanita Club paper towel lines with two new maxi rolls, which have improved paper performance. The new products are designed for bulk use and offer innovative strength and further durability, meaning long-lasting assistance in the kitchen for families. Customers looking for affordable quality can now choose from the wide range of Sanita paper towel products available in the Saudi and Gulf markets.
Sanita Gipsy Maxi Rolls – easy-cut are embossed and each sheet is short in length to cut on wastage. The product has perforated sheets (available with 1000 or 1500) to allow consumers to tear off the exact amount for the job with ease, which also economises on overall use. Sanita Club Maxi Rolls – dura-strong feature non-embossed longer sheets (available with 300 + 50 free or 400 + 100 free) for heavy-duty use.
Both products have been enhanced with premium materials that make it easier to clean spills and dry wet surfaces. This extra level of absorbency also makes the paper towel rolls ideal for multipurpose use. The packaging has a clear and bold design that features the recognisable Sanita logo identity and communicates the two new products’ cost-effective paper count.
To mark the launch of Sanita Gipsy and Sanita Club Maxi Rolls, an extensive social media campaign ran on the brand’s platforms to introduce the new products and communicate the key features that make Sanita a trusted helping hand.
About Sanita® Brand
Sanita is the caring brand for families who expect high quality and value from the products at hand. Sanita Brand offers the heads of household a helping hand and is a reliable assistance in daily chores to help them better manage their chores and take very good care of their families!
The brand is owned by INDEVCO and manufactured under license by Napco National.